After working in various industries including marketing, hospitality, education and technology, I recognized a recurring need for reliable and efficient bookkeeping and accounting for small businesses.

Leveraging my position as a Senior Accountant for a tech firm and Master’s Degree in Accounting coupled with a passion for implementing new technology, I successfully launched my own bookkeeping business.

With Optimize Bookkeeping, I had one thing in mind - help small businesses by offering affordable, trustworthy and professional bookkeeping with value-added services such as key metrics to drive success.